Makati bags sustainable urban tourism award

Makati has been recognized as one of the best cities in the country for pursuing sustainable tourism at the first Philippine Tourism Excellence Awards of the Asian Institute of Management and Megaworld Foundation.

Makati Mayor Abby Binay said the city government won an award under the Good Local Governance category for its valuable contribution to sustainable urban tourism development.

"We are honored and humbled by this prestigious award from the AIM and Megaworld Foundation. Local governance is essential for sustainable urban tourism development. The city government can help protect the local environment, create opportunities for locals to benefit from increased tourism revenue, and contribute to long-term economic growth. We will continue to work hard to provide tourists with premium hospitality, entertainment options, and cultural attractions," Binay said.

Makati has reopened tourist centers at the Museo ng Makati in Poblacion and Glorietta 2 in Ayala Center to provide free walking tours and showcase Makati's popular and lesser-known sites. The city launched the MakaTurismo website on 28 September to attract tourists and visitors to the city, apart from the MakaTurismo vlogs.

Binay said local governments need to engage in meaningful dialogue with business owners, residents, and other stakeholders to develop and enforce strong regulations that promote responsible behavior among tourists, as well as invest in infrastructure projects that improve the quality of life for residents, workers and tourists.

She pointed out that Makati continues to value its rich heritage and traditions by holding town fiestas and other cultural programs like Flores de Mayo sa Makati, Kalbaryo and Prusisyon.

Last July, Makati started hosting the monthly celebration of national day with ambassadors and representatives from various embassies in the city to strengthen partnerships with the diplomatic community.

"Through initiatives like these, we hope to inspire more people to visit Makati and experience its dynamic urban culture. Makati remains one of the top tourist destinations in the country, and we are confident that it will continue to be recognized as a model for sustainable urban tourism development in the years to come," Binay said.