A lot has been said on mental health that are likely stereotypes and stigma.

According to recent data from the National Center for Mental Health, thousands of calls were made from January to September. Majority were millennials and Gen Z.

"The mental health campaign has been part of the local development plan because a lot of people are affected. There are stereotypes and stigma surrounding mental health, so we need to conduct more dialogues about it. It is important for young people to also take care of our mental wellness to be ready for tomorrow," Cynth Zephanee Nietes, Sangguniang Kabataan Federation president, said.

PLDT and its wireless arm, Smart Communications Inc., partnered with the SK Federation of Butuan City for a mental health awareness seminar with Riyan Portuguez, known as "Your Millennial Psychologist."

In her message, Portuguez touched on components of mental health, shared tips on caring for one's self before discussing the importance of the students and youth leaders' role in normalizing mental health conversations.

"This is a great help given the increase in mental health concerns among the youth. I hope we can sustain this initiative," she said.

The emphasis on mental health is a key part of PLDT and Smart's continuing commitment to help the Philippines contribute to the United Nations Sustainable Development Goals, particularly number three that stands for good health and well-being.