Decathlon Philippines opens new store in SM Fairview
(From left to right) Nic Roxas, Expansion Leader, Decathlon Philippines; Fritz Lee, Business Development Manager, SM Supermalls; Lea Sta Ana, Regional Operations Manager, SM Supermalls; Johanna Rupisan, Senior AVP for Operations, SM Supermalls; Eric Guinard, Chief Financial Officer, Decathlon Philippines; Quezon City Mayor Joy Belmonte; Janella Landayan, Store Leader, Decathlon Fairview; Geoff Tugade, Expansion Manager, Decathlon Philippines; Fides Sarmiento, Operations Leader, Decathlon Fairview; and Severino Mendoza, Regional Leasing Manager, SM Supermalls (Photo courtesy of SM Supermalls)
Global sports retailer Decathlon continues to expand its local footprint by opening a new concept store in SM Fairview — the sixth one in the country, and the third store in partnership with SM Supermalls.
At the store, which covers more than 2000 square meters, customers will be able to shop, test, and buy a wide variety of products for over 70 sports.
"We are happy to celebrate yet another milestone in our partnership with SM Supermalls with a brand new concept store at one of the busiest malls in Quezon City," Hans Iff, Chief Executive Officer of Decathlon Philippines, said. "We believe in sports as a main catalyst of sustainability, overall health, and well-being. And in line with our mission to make sports accessible to the many, we look forward to helping even more Filipinos discover, rekindle, and pursue their love of sport."
Steven Tan, President of SM Supermalls, said: "With health and wellness now relevant more than ever, Filipinos have placed much value on having a healthy lifestyle. We are delighted that Decathlon has continued to grow with us here at SM Supermalls, with its latest branch at SM City Fairview. SM has always been the place for everyone to come together and experience new things. With our goal to continue making every Filipino welcome here at SM, we continue to support businesses like Decathlon that make sports more accessible for everyone."
As with previous concept stores in SM Mall Of Asia and North Edsa, Decathlon Fairview incorporates innovative omnichannel features into the traditional store experience.
"Our concept store is built with the Filipino omnishopper in mind," said Janella Landayan, Decathlon Fairview Store Leader. " Our product offerings are not limited to what they see in-store – we encourage our sports users to access and browse decathlon.ph and book their orders via store pickup, or have it delivered straight to their homes. We also have self-checkout kiosks, as well as digital payment options readily available at our cashiers, for a seamless shopping experience."
