Fashion brand Coach recently unveiled "Courage to be Real" with a short film starring Lil Nas X, featuring his latest single, "Star Walkin'" and directed by Petra Collins.

"Courage to be Real" is Coach's mission and message about embracing all aspects of who you are with confidence and inspiring others to express themselves authentically, too.

The campaign film and photography by Collins tells the story of Lil Nas X's courageous evolution to become the person he is today, and the obstacles he overcame along the journey. Set in a dream-like world informed by Collins' and Coach's shared vision of American pop culture, through the lens of the next generation, the film follows Lil Nas X through rooms that represent key moments in his personal journey — from his early days in the Atlanta suburbs, achieving fame through music, to becoming the multi-hyphenate superstar he is today. In each room, Lil Nas X moves through doors that represent the struggles he has faced in life — from fear, self-doubt, to judgment from others — and ultimately takes the stage, inspiring the world to transcend their limits and express who they really are.

"My vision for Coach has always been to create a fashion world where people feel free to express themselves as they are," said Coach creative director Stuart Vevers. "To bring this vision to life, I was thrilled to bring Lil Nas X and Petra Collins together with Coach for the first time — two artists who have changed the world around them by being themselves. The film we created together is a new form of storytelling that not only feels unexpected and different for us, it helps to create a community around the values we share with the next generation."

"My whole career has been about breaking down doors, and this campaign represents everything I've overcome so far," Lil Nas X said. "It's about walking into new chapters of life, new experiences and new versions of myself, and it's rooted in authenticity and self-expression — two things I really care about. It was really fun collaborating with Stuart and Petra to bring this to life."

The campaign is Lil Nas X's first for Coach as its newest global ambassador, where he will bring the "Courage to be Real" message to life through future campaigns.

"At Coach, we want to inspire people to have the confidence to express themselves and explore all of who they are — to have the courage to be real," said Global Chief Marketing Officer and North America president of Coach Sandeep Seth. "The campaign we are introducing today is the first chapter of our 'Courage to be Real' mission, and the embodiment of the values Coach has championed for generations. Created with Lil Nas X, an artist who has courageously paved new paths for others, the film tells the story of the challenges many of us face in our journeys of self-discovery, and how belief in yourself and a willingness to take risks can inspire others to do the same."

"Courage to be Real" is the first campaign introduced as part of the house's evolved "Expressive Luxury" positioning defined by self-expression, inclusion, and emotional connection, unveiled last month.