In a bid to boost tourism recovery and cultural diversity, the Department of Tourism, through its regional offices in the Cordillera Administrative Region, Ilocos Region, Cagayan Valley, and Central Luzon, and in partnership with the Alliance of Travel and Tour Agencies of Pampanga, is set to stage the first-ever North Luzon Travel Fair from 18-20 November 2022 at the SMX Convention Center in Clark, Pampanga.

With the theme "Weaving Our Way to Recovery," the North Luzon Travel Fair aims to play a major role in shaping the future of tourism by creating a one-stop-shop venue for industry collaboration, showcasing the domestic tourism destinations, products, services, delicacies, gifts and pasalubong items, as well as cultural presentations from the northern side of the Philippines.

Tourism Secretary Christina Garcia Frasco has earlier conveyed that one of the seven-point objectives of the department is the diversification of tourism from traditional to multidimensional tourism. This will not only be anchored on accommodations, destinations, and restaurants but also on the products of local artisans and craftsmen in the country.

The three-day event will gather some 100 exhibitors and 30 sellers. Visitors can also look forward to presentations on tourism trends, business-to-business networking, artisan demonstrations, interactive games, and raffle draws, culminating with the Hibla ng Lahi Fashion Show organized by the regions' talented local designers.

Other participating regions in the North Luzon Travel Fair set to showcase some of their finest crafts and tourist destinations are DOT National Capital Region (NCR), IV-A (CALABARZON), IV-B (MIMAROPA), VI (Western Visayas), Region VII (Central Visayas), VIII (Eastern Visayas), Region XII (SOCCSKSARGEN), and XIII (CARAGA).

The participating industries range from airlines, health and wellness facilities, hotel and leisure facilities, theme parks and amusement centers to travel and tour operators and providers, tourism boards, and Kapampangan food concessionaires, among others.

Other partners in support of the North Luzon Travel Fair include the Tourism Promotions Board Philippines, Subic-Clark Alliance for Development, Subic Bay Metropolitan Authority, Clark Development Corporation, Digital Out-of-Home Philippines, and Philippine airlines as the event's partner airline. The North Luzon Travel Fair is managed by Total Exhibit and Expo Solutions.