Power Mac Center returns iconic midnight launch

Apple Premium Reseller Power Mac Center welcomed the iPhone 14 family with huge deals and freebies for early bird shoppers during the return of its iconic midnight launch.

The main party happened before midnight of 14 October at PMC Greenbelt 3, but branches in Robinsons Magnolia, Eastwood, SM Aura Premier, and The Loop UP Town Center also opened at 12:01 a.m. on the launch day to make buying the iPhone 14 more accessible. Some customers got to take home up to P28,000 worth of premium accessories from partner brands.

"These midnight launches allow us to create a memorable shopping experience for Filipino Apple fans. We prepared a lot of surprises for this comeback year to truly make watching the clock together a uniquely Power Mac Center experience," said Joey Alvarez, PMC Director of Product Management and Marketing.

An upgrade to iPhone is always a worthy investment for work, play, and everything else. For those planning to buy, PMC has partnered with major banks, credit card providers, and emerging fintech players to offer the widest payment options, including cash, straight payment, and easy installment terms of up to 24 months.

Customers who will purchase any of the iPhone 14 models at Power Mac Center and The Loop stores nationwide from 14 to 16 October 2022 can enjoy up to 50 percent off on AirPods, 10 percent off on Apple-branded iPhone cases, and 15 percent off on all Beats by Dr. Dre products. Select non-Apple accessories are discounted up to 25 percent off. Offers are also available on Power Mac Center's Web Store via with free shipping.

A launch celebration is also happening at The Loop by Power Mac Center on Shopee and Lazada.Enjoy up to P3,000 worth of premium freebies, free shipping, and up to 25 percent off on select accessories for every single checkout of a participating iPhone 14 model from 14 to 16 October 2022. Terms and conditions apply.

Special deals await customers who will UpTrade their old phones for a new iPhone 14, as well as a raffle for participating members of PMC's loyalty program 1 Infinite Access. For the complete details, visit .

This year's Power Mac Center midnight launch was a star-studded affair as the country's top celebrities and performers surprised customers, including Sarah Geronimo, Zack Tabudlo, Paolo Sandejas, Vanessa Matsunaga, Daniel Matsunaga, Jeron Teng, Kim Kianna Dy, Precious Paula Nicole, Pura Luka Vega, Marj Maroket and Katt Valdez. The event was hosted by TV personalities Ai de la Cruz and Sam YG and was livestreamed for the other open stores.

The new iPhone 14 family is now available in all Power Mac Center and The Loop stores nationwide, with a starting price of P61,990. For more details and to be updated on news and promotions, follow Power Mac Center's official Facebook, Instagram, Twitter, TikTok and YouTube accounts.