The National Commission for Culture and the Arts and the Negros Cultural Foundation Inc. will spearhead the celebration of National Filipino Values Month Festival this November.
Dubbed Bálay Pinoy, the festival aims to streamline and expand the awareness of 20 core Filipino values identified through a research conducted by the NCCA and the National Economic Development Authority in 2019 and 2020.

With health restrictions easing up, Bálay Pinoy will be a hybrid event between online and offline festivities.

The festival will have three components: An opening day to kick off the celebration; delivery of information, education, and communication (IEC) materials; and a publicity campaign in mainstream and online media channels.

Opening day is on 6 November at the Rizal Park Open-Air Auditorium with booths and activities such as henna tattoo, face painting, live sketching, arts and crafts, T-shirt printing, and screenings at Sine Halaga Film Festival Year 1.

"We have to be creative in the new normal to stay culturally relevant to the public. People are hungry for physical experiences and we see it as an opportunity to deliver our message," said NCCA deputy executive director Marichu Tellano.

The festivities are anchored on the theme "Halagahan, ang puso ng pagka-Pilipino" (Filipino values, heart of the Filipino identity).

Creative storytelling will play a major part in the event, said organizers.