The Internet and Mobile Marketing Association of the Philippines recently launched its 2022 Youth Programs starting off with IMMAP Academy, a holistic digital marketing initiative that aims to train and certify university students with the digital foundations required for the modern workforce.

The learning program consists of instructor-led digital courses in partnership with Certified Digital Marketer Philippines, self-paced learning modules, industry mentorship and a digital marketing competition.

The teaching approach is composed of the following — five Saturday Masterclasses, which are online certification courses that cover foundational knowledge on Digital Marketing Fundamentals, Social Media Marketing, Video Marketing, E-commerce Fundamental and Digital Media and Creative Execution.

Self-paced learning modules contributed by the biggest and most relevant platforms such as Meta, Google, Shopee, Lazada and Twitter.

The 5 Saturday Masterclasses ran every Saturday from 16 July to 13 August 2022 with 1,114 students from 45 schools across Luzon, Visayas and Mindanao registered for the live online class.

The next set of activities includes the IMMAP Academy Competition, which will be the culminating activity of IMMAP Academy. The competition will bring together what students have learned from our masterclasses and IMMAP Academy modules.

Participants will be given three weeks to create holistic campaigns for prestigious brands in the country using the knowledge and strategies they've gained. They will also be undergoing mentoring from IMMAP Academy mentors who are experts in digital marketing.

The competition proper will be on 11 October during Digicon Valley 2022 week. Final announcement of winners will be on 14 October 2022 during The Boomerang Awards. Participating students will also have a chance to access internship and job opportunities among participating IMMAP member companies.