Nine-piece band Ben&Ben is Pru Life UK's newest ally as they were named its newest brand ambassadors.

According to the life insurance company, Ben&Ben perfectly aligns with the company's definition of a family. Thus, the PRUHealth FamLove, a renewable life insurance and critical illness plan that protects up to four members of the family under one policy.

"Strengthening Filipino families through financial wellness is one of our biggest advocacies at Pru Life UK. We want every Filipino household to have peace of mind by bringing protection closer to everyone. PRUHealth Famlove, with its shareability feature, is a step forward in achieving that as it gives families an affordable and accessible life protection option," said Pru Life UK senior vice president and chief customer and marketing officer Allan Tumbaga in a statement.

The plan is progressive and inclusive as it includes same-sex or common-law partners, parents, and adoptive children.

PRUHealth FamLove plan is designed for customers to share their critical illness protection coverage with different types of family members like single parents, cohabiting partners, LGBTQ+ partners, and adoptive family members.

For more information about the plan, visit prulifeuk.com.ph.