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Megaworld, SM, PLDT execs take PRSP posts

Elected president was Harold Geronimo, currently the Senior Assistant Vice President and Head of Public Relations and Media Affairs of Megaworld Corporation

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Public Relations Society of the Philippines has recently elected its new officers. At the first row (from left) are Megaworld Corp.’s Harold Geronimo as president; SMIC’s Cathy Ileto as vice president-internal; PLDT Inc.’s Cathy Yap-Yang as vice president-external; DDB Group Philippines’ Cherie Mijares as secretary; Second row (from left) are NRCP’s Franz de la Fuente as treasurer; iSentia’s Lady Ochel Espinosa as internal auditor; AIM’s Georgina Banzon as director; Full Circle Communications’ Mikey de Quiros as director and Ardent Communications’ Ana Pista as director. / Photograph courtesy of PRSP

Top communications group Public Relations Society of the Philippines (PRSP) recently elected its new set of Board of Trustees and Officers for 2022-2023.

Elected president was Harold Geronimo, currently the Senior Assistant Vice President and Head of Public Relations and Media Affairs of Megaworld Corporation and concurrently the Communications Head of Andrew Tan-led conglomerate Alliance Global Group Inc.

He previously served the PRSP Board for two terms in 2015 and 2016.

Geronimo also chaired the 23rd National Public Relations Congress in 2016.

Cathy Ileto, currently the vice president for corporate communications of SM Investments Corporation, was elected as vice president-internal and will also be this year’s chair of the Anvil Awards; Cathy Yap-Yang, who is the first vice president and group head of corporate communications for PLDT Inc., has been elected vice president-external and will chair this year’s National Public Relations Congress; Cherie Mijares, who is the Group Corporate Communications Director of DDB Group Philippines, was elected as board secretary and will chair the External Linkages Committee and the APR Accreditation Board; Franz de la Fuente, who is the Corporate Communications, Branding, and Special Projects Officer of the National Reinsurance Corporation of the Philippines, was elected Treasurer and will chair this year’s Students PR Congress; and Lady Ochel Espinosa, Regional Insights Director for Emerging Markets, Southeast Asia of iSentia, as Internal Auditor.

Directors named

Also elected as directors were Joji Banzon, Director for Special Projects and Partnerships of the Asian Institute of Management, who will also chair the organization’s Social Responsibility and Way and Means Committees; Mikey de Quiros, vice president for external affairs of Full Circle Communications, who will chair the Membership and Internal Communications Committee; and Ana Ruby Pista, founder and CEO of Ardent Communications, who will chair the Professional Development, and Marketing and Publicity Committees.

The Board Advisers include former PRSP presidents Ron Jabal, APR; Ritzi Ronquillo, APR; and Norman Agatap, APR as ex-officio.