NATIONAL TRADE FAIR GENERATES P128.85M IN SALES
THE Department of Trade and Industry hosted multiple editions of the DTI-Bagong Pilipinas National Trade Fair in 2026 to support Filipino micro, small, and medium enterprises. The November Edition (21 to 25 October 2026) ran for five days at SM Megamall with a special focus on coconut-based goods under the COCONUTPhilippines initiative in collaboration with the Department of Agriculture-Philippine Coconut Authority. This late-2026 run drew 4,388 visitors and generated P128.85 million in total sales.
Photograph courtesy of DTI
The 2026 DTI-Bagong Pilipinas National Trade Fair generated P128.85 million in sales and drew 4,388 visitors during its five-day run, 21 - 25 October, at SM Megamall, providing Filipino micro, small and medium enterprises (MSMEs) with opportunities to reach consumers and potential buyers ahead of the Christmas season.
Organized by the Department of Trade and Industry (DTI) in collaboration with the Department of Agriculture-Philippine Coconut Authority, the event featured locally made food, beverages, wellness and beauty products, home decor and handicrafts, with a special showcase for coconut-based goods under COCONUTPhilippines.
Of total sales, P44.50 million came from direct cash and booked transactions, while another P84.34 million consisted of orders under negotiation. The latter represents potential business for exhibitors as institutional and retail buyers continue discussions initiated during the fair.
Exposure beyond home markets
For participating entrepreneurs, the event provided exposure beyond their home markets. Jero Carlo Labajo of Lao Integrated Farms Inc., which showcased organic coconut sugar, syrups and seasonings, said the fair allowed the Davao del Sur-based business to reach more customers and learn from other exhibitors.
“Being far from Metro Manila, we were able to come here and show our products to a bigger market, and at the same time, observe other MSMEs and get new ideas on how to upgrade our products,” Labajo said.
For her part, Eileen Annersand, founder of Antipolo-based Buko Coolers, said visitors responded positively to the business’ coconut ice cream and coffee, with some buyers already expressing interest in its products.
Meanwhile, Akasi Essentials founder Kirsten Liamzon-Go said the fair helped the company connect with bulk and institutional buyers, while Gregorio’s Arts and Handicrafts owners Gloria and Jhun Tolentino credited DTI training programs for helping them improve their business operations and explore export opportunities.