Christmas Reimagined

Manila City Mayor Francisco “Isko Moreno” Domagoso and Vice Mayor Angeli Chi Atienza, together with SM Supermalls Executive Vice President for Marketing Joaquin San Agustin, Senior Assistant Vice President for Operations John Brian Tarnate, and other officials, led the Christmas tree lighting ceremony at SM City Manila on 22 October 2026, marking the launch of “Christmas Reimagined,” a fresh take on the joy and traditions of the Filipino Christmas.