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BLAST

Toyota adds free roadside assistance

DT·31 August 2026, 2:51 am·1 MIN READ

Toyota adds free roadside assistance

OFFICIALS from Toyota Motor Philippines and the Automobile Association Philippines gather after they sign the 24-hour roadside assistance agreement. Shown are (from left): TMP senior vice president — Marketing Division Ryo Yokoyama, TMP senior vice president - Marketing Division Sherwin Chua-Lim, TMP president Masando Hashimoto, AAP president Augustus Ferreria, AAP Finance Committee chairman and trustee Augusto Cosio Jr. and AAP chief executive officer Mark Desales.

Photograph courtesy of Toyota

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    • Toyota Tamaraw
    • roadside assistance
    • Emergency roadside service

    Toyota Motor Philippines has partnered with the Automobile Association Philippines (AAP) to provide free 24-hour emergency roadside assistance to eligible Toyota owners nationwide.

    The program starts this August and initially covers new Toyota Tamaraw and Lite Ace units sold from August 2026. Each membership stays valid for one year from the vehicle’s release date.

    Covered services include flat tire replacement, battery boosting, minor mechanical repairs at the roadside and emergency fuel delivery. Members may also request one towing intervention of up to 25 kilometers to the nearest Toyota dealership.

    Owners must activate the service through the QR code included with their membership card. Toyota advised customers to contact an authorized dealership for the full eligibility requirements and registration process.

    The Tamaraw and Lite Ace are commonly used by small businesses and families that rely on their vehicles each day. A breakdown can interrupt deliveries, work schedules or household trips, so access to roadside help adds practical support during the first year of ownership.

    The program focuses on vehicles that may stay active throughout the day. Tamaraw and Lite Ace owners may use them for deliveries, business calls and family transport.

    Toyota Motor Philippines president Masando Hashimoto said the agreement supports the road-safety work shared by the automaker and AAP.

    “Through this program, we want our customers to know that help is available whenever they need it,” Hashimoto said during the ceremonial contract signing on 20 July. He added that Toyota’s responsibility to customers continues after a vehicle is handed over.

    AAP president Augustus Ferreria said automobile clubs in several countries face similar concerns over driver education and road discipline. He said the partnership can provide emergency support while encouraging owners to become safer and more responsible motorists.

    The rollout adds a direct after-sales service for owners who may spend long hours on the road or operate far from their usual service center. A flat tire or weak battery may be a minor problem, but quick assistance can keep it from disrupting the rest of the day.

    Also read

    Toyota owners get free 24/7 roadside aid
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    Toyota owners get free 24/7 roadside aid

    Eligible owners of new Toyota Tamaraw and Toyota Light Ace vehicles can receive assistance for flat tires, battery problems, minor…

    Mico Virata·25 August 2026

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