Employees, affiliates, and tenant partners of SM malls in Pangasinan and La Union stand united during simultaneous flag-raising ceremonies in observance of National Flag Day on 28 May, reminding Filipinos that patriotism lives not only in history, but in everyday acts of unity, service, and pride for the nation.

Held at SM City Rosales, SM City Urdaneta Central, SM Center Dagupan, and SM City La Union, the ceremonies featured the Entrance of Colors, the singing of the Philippine national anthem, and the recitation of the Panunumpa ng Katapatan sa Watawat ng Pilipinas, inspiring communities to honor the flag as a symbol of hope, resilience, and shared identity.