With coffee beans selling for about P300 per kilo, the DA said farmers could potentially earn at least P300,000 per harvest from a single hectare under basic production models.
Tiu Laurel noted that yields could still improve significantly with better farm inputs, infrastructure, and technology support.
He cited Thailand’s coffee sector, where farms can produce as much as three tons per hectare, as an example of the production levels the Philippines could eventually achieve.
At current market prices, the DA estimates that a hectare devoted to coffee farming could generate roughly 30 percent more income than a similarly sized rice field harvested twice annually, making coffee an increasingly viable diversification crop for growers.
Despite the planned expansion, officials acknowledged that the country remains far from self-sufficient in coffee production.