SM J Mall sale opens with pet fashion showcase
PARTICIPANTS dressed in coordinated red-and-black ensembles descend an escalator with their pets during the 'Paws on the Runway' fashion showcase at SM J Mall, highlighting creative pet styling as part of the mall’s sale event.
Photographs courtesy of SM Supermalls
The SM J Mall Sale opened with a lively and eye-catching pet fashion event, “Paws on the Runway,” drawing crowds as mallgoers gathered to watch pets strut in outfits inspired by the film The Devil Wears Prada.
The themed showcase featured pets dressed in stylish ensembles, turning the mall atrium into a runway and setting the tone for the start of the three-day sale. The event highlighted creativity and entertainment, with each participant presenting coordinated looks that reflected high-fashion concepts adapted for pets.
A SMALL dog dressed in an elaborate black-and-red costume with jeweled accessories poses during the 'Paws on the Runway' fashion showcase at SM J Mall, highlighting creative pet styling inspired by high fashion.
A PARTICIPANT carries a small dog dressed in a feathered red-and-black ensemble during the 'Paws on the Runway' showcase at SM J Mall, highlighting coordinated fashion styling for pets and owners.
Organizers positioned the activity as one of the highlights of the sale’s opening day, combining retail promotions with interactive experiences to attract shoppers. The event also underscored the growing popularity of pet-centered activities in mall events.
The sale continues with more activities lined up for visitors, including the “Desk to Dinner: The Make-up Style Master Class,” scheduled at the Atrium on the Upper Ground level. The session is expected to feature practical styling tips for transitioning from workday to evening looks.
