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YouTube offers Hollywood stars deepfake detection

Agence France-Presse··1 MIN READ

LIKENESS detection looks for AI-generated content with a participant’s likeness.

LIKENESS detection looks for AI-generated content with a participant’s likeness.

ILLUSTRATION BY CHATGPT

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WASHINGTON, United States (AFP) — YouTube is offering Hollywood celebrities and entertainers a free detection tool to help combat their deepfakes, expanding the Google-owned video platform’s efforts to guard against AI-driven impersonations.

Last month, YouTube introduced its likeness protection tool — which helps identify content in which a person’s face appears altered or generated using AI technology — to government officials, journalists and political candidates.