Power Mac Center (PMC) has opened its first store in Boracay at Station X, expanding access to Apple devices and digital essentials in one of the country’s top tourist destinations.

The store is positioned to serve tourists, digital nomads, and businesses, offering Apple products, accessories, and on-site support for device needs while traveling. “Using technology in a place as peaceful and beautiful as the beach is largely about enhancing the experience with nature rather than replacing it,” said Joey Alvarez, PMC director for marketing and product management.

Aside from retail, the branch also offers enterprise solutions, education discounts, and access to PMC’s 1 Infinite loyalty program, which allows customers to earn and redeem points on purchases. The Boracay outlet marks the company’s seventh store in Western Visayas as it continues to expand its presence in key lifestyle and tourism hubs.