The provincial government of Bulacan has launched a new initiative to preserve and promote one of the province’s most iconic products, the traditional nipa palm vinegar known as Sukang Paombong.

The program, dubbed Project S.A.S.A. (Strengthening Amplification and Support for Authentic Sukang Paombong), was introduced yesterday at the Bubog na Munti Covered Court in Barangay San Isidro II.

The project was spearheaded by senior broadcasting students from Bulacan State University with support from the Provincial Cooperative and Enterprise Development Office (PCEDO).

Following a directive from Governor Daniel R. Fernando, PCEDO head Atty. Jayric L. Amil pledged the province’s resources to revitalize the industry, which relies on the traditional harvesting of nipa palm sap.

“Governor Daniel R. Fernando has instructed us to strengthen and revive this industry,” Amil said. “The PCEDO is ready to assist through product development, labeling, training, and financial assistance. Do not hesitate to approach our office.”

Project S.A.S.A. is a community-based initiative designed to safeguard the authenticity of the vinegar while highlighting the stories of the sasa or nipa farmers. The project also aims to formalize the Sasahan Association, a move intended to give local producers better organization and sustainability.

Project manager Zharimaine Espino said the initiative was born from a need to support local producers who are struggling to maintain the labor-intensive tradition.

“We hope that through this association, our vinegar makers will gain direct access to the market,” Espino said. “At the same time, we can strengthen the promotion of the product and the people behind it — those who harvest the sap and those who ferment the vinegar.”