Online entertainment platform BingoPlus will join the 2026 Panagbenga Festival as a platinum sponsor, bringing a series of live performances and P300,000 in rewards to the city from 28 February to 8 March.

The festival, also known as the Baguio Flower Festival, is an annual celebration honoring the city’s blooms and its recovery from the 1990 Luzon earthquake. This year’s theme is “Blooming Without End.”

The brand’s participation begins with “BingoPlus Panagbenga: Bloom Ti Saya” on 28 February at the Melvin Jones Grandstand. The event, scheduled from 6 p.m. to 9 p.m., will feature performances by Rochelle Pangilinan, The Bloomfields, Patrick Quiroz and other local artists and content creators.

From 3 to 5 March, the celebration moves to the SM City Baguio Activity Center for a mall show. The lineup includes Alisson Shore, Althea Ablan and Bryan Chong, among others. Attendees at the mall show will have the opportunity to win up to P300,000 in prizes.

Interactive booths will be available for festivalgoers at the Melvin Jones Grandstand from 28 February to 1 March and along Session Road from 2 to 8 March.

The company is also launching the “BingoPlus-Jagat Coin Hunt,” a digital and physical treasure hunt running through 31 March. Participants can use a mobile app to locate hidden coins across the city to unlock various prizes.