CDO Funtastyk has won its first Gold Anvil Award at the 2026 Anvil Awards for a digital-led advertising campaign aimed at reshaping consumer perception in the tocino category.

The award was conferred by the Public Relations Society of the Philippines, which recognizes outstanding public relations programs demonstrating clear strategy, strong execution and measurable impact.

According to the company, the campaign addressed a long-standing perception gap in the category and sought to align consumer view with CDO Funtastyk’s market performance. The brand said the initiative reinforced its position as the top tocino brand in consumer mindshare.

Built around the idea of an “undeniable coronation,” the campaign partnered with Vice Ganda to highlight brand leadership. The collaboration aimed to leverage the celebrity’s cultural influence to strengthen message clarity and resonance in a competitive everyday food segment.

The rollout, developed with communications agency Seven A.D., prioritized digital platforms. A teaser-and-reveal approach was followed by sustained engagement across social media, with online communities and fan pages amplifying the campaign beyond paid placements.

“More than a visibility push, this campaign addressed a real brand challenge. We set out to close the gap between how CDO Funtastyk was perceived and its actual standing in the market. This Gold Anvil Award affirms that when you combine clear positioning, credible partnerships, and disciplined digital execution, you can meaningfully strengthen brand leadership and consumer mindshare,” said Bernice Jalgalado, Vice President for Marketing of CDO Foodsphere.

CDO Foodsphere is marking its 50th year of serving Filipino households, with CDO Funtastyk positioned as a leading product in its tocino portfolio.