Tarlac SMEs shine at Germany trade fair, bag million-peso orders

Filipino pride was once again showcased on foreign soil as products made in Tarlac were featured at the Ambiente International Consumer Goods Fair 2026 held from 6 to 10 February 2026 in Frankfurt, Germany.

A total of 10 small and medium enterprises from Tarlac presented their products, marking the province’s fifth participation in the international trade fair. Local businesses generated orders worth millions of pesos, underscoring the global appeal and quality of their products.

Tarlac board members Joy Lamorena, Pearl Pacada, Lukecorinth Pagarigan and Topey Delos Reyes led the Tarlakenyo MSMEs during the Germany trip. The participation forms part of the provincial government’s thrust to boost the local economy and create more livelihood opportunities for Tarlakenyos.

Ambiente is the world’s leading international consumer goods trade fair, held annually at Messe Frankfurt in Germany. It serves as a global platform for the latest trends and innovations across the dining, living, giving and working sectors.

The show covers high-end tableware and kitchen gadgets under dining, home décor under living, gift articles under giving and office solutions under working. Each year, it highlights specific style trends. For 2026, the focus includes themes such as “Brave,” “Light” and “Solid.”

The program features live cooking shows, the Ambiente Designer of the Year presentation and expert-led lectures on sustainability and the future of retail. It remains one of the largest platforms for connecting with international manufacturers and forging new business partnerships across the consumer goods sector.