PCCI backs digital pact as regional game changer

The Philippine Chamber of Commerce and Industry (PCCI) said the proposed Digital Economy Framework Agreement (DEFA) could reshape how Philippine businesses take part in the regional digital market, as negotiations move toward completion.

The business group pointed to the Philippines’ role as ASEAN chair this year as a key opportunity to help steer the agreement, which aims to establish shared regional standards for digital trade, online commerce, cybersecurity, digital payments and cross-border data movement.

“This agreement gives the country a chance not just to adapt to the digital economy but to help lead it,” PCCI said.

Unified framework

According to the chamber, a unified framework would make it easier for firms to operate across Southeast Asia by reducing differences in national rules and lowering compliance costs.

It added that clearer and more consistent regulations could help Philippine companies reach more customers and compete more effectively beyond the domestic market.

“For Philippine firms, it means more customers, more opportunities, and a clearer path to compete regionally in the digital economy,” the group said.

The PCCI also highlighted the broader economic impact of DEFA, noting that ASEAN’s digital economy is already on course to reach around $1 trillion by 2030.

It said the agreement could help the Philippines attract investments, support exporters, and strengthen the position of Filipino workers in regional digital supply chains.