Aito closed 2025 at the top of China’s luxury new energy vehicle market, posting sales that moved past long-established European brands and highlighting the rapid rise of local players in the premium space.

Sales of Aito vehicles exceeded 470,000 units last year, based on figures released by its parent company, Seres. More than 420,000 of those deliveries came from the Aito brand, placing it ahead of rivals such as Audi, BMW and Mercedes-Benz in China’s luxury segment.

The brand gained the strongest traction in the 200,000 to 600,000 yuan price range, equivalent to about P1.7 million to P5.1 million. That band has drawn buyers looking for premium size and features without stepping into ultra-luxury pricing. 

Aito pointed to clear product planning, solid vehicle capability, and rising customer trust as key factors behind the growth.

Leading the lineup is the Aito M9. The large SUV has remained the best-selling model in its segment for 21 straight months, with cumulative deliveries now exceeding 270,000 units. Maintaining that position in a fast-moving market has helped anchor the brand’s standing among high-end buyers.

Other models continued to deliver steady results. The Aito M8 topped sales in the 400,000-yuan category for six consecutive months, while cumulative deliveries of the M7 moved past 400,000 units. Together, the three models formed the backbone of Aito’s sales performance throughout 2025.

Momentum extended beyond unit sales. In a recent new energy vehicle study by Chinese market research firm LandRoad, Aito ranked ahead of traditional luxury brands in overall brand performance. 

The study cited vehicle value retention and buyer confidence as areas where the brand has gained ground.

Average transaction prices for Aito vehicles now hover around 400,000 yuan, firmly placing the brand in the luxury category. 

That level also pushed it ahead of the BMW, Mercedes-Benz, and Audi group in average pricing, showing a shift in buyer perception toward locally developed premium vehicles.

The results mark a notable point for Seres as Chinese brands continue their move upmarket. Companies once focused on affordability are now competing directly with global names on design, technology, and perceived quality.

Plans are in place to expand beyond China while continuing to broaden the model lineup. Technology updates and portfolio growth remain central as the brand looks to carry its domestic momentum into overseas markets.

Aito’s 2025 results show a shift in China’s luxury new energy vehicle market, with local brands now leading rather than following long-established names.