Globe shifts focus from speed to network reliability, consistency

Globe Telecom is shifting its connectivity strategy from headline speeds to consistent, reliable service, citing Quality of Experience and Quality of Service as the new benchmarks of network performance.

Following heavy infrastructure investments in 2025, Globe said it is refining its network to support daily digital needs such as education, livelihoods, and financial services, where uninterrupted connectivity matters most.

The company’s focus on consistency was recently recognized at the Mobile World Congress 2025, where Globe received awards for network consistency based on real-world, user-initiated tests.

Globe has now led in network consistency for nine consecutive quarters, according to data from Ookla, placing it among a select group of mobile and fixed broadband operators in Southeast Asia to earn national-level consistency awards across both networks.

“What matters is how consistently our customers stay connected in their daily lives, even if they are at work, at home, and on the move. Our focus remains on building a network that is resilient and designed around real experiences,” said Carl Cruz, Globe president and CEO.

To expand access in hard-to-reach areas, Globe said it reached 100 additional geographically isolated and disadvantaged areas in 2025, bringing national coverage to about 96 percent. To address the remaining gap, the company recently finalized a partnership with Starlink to deploy Direct-to-Cell technology.

The service, a first in Southeast Asia, allows standard LTE mobile phones to connect directly to satellites, providing connectivity in areas without terrestrial coverage and during disasters when ground-based infrastructure is disrupted.

At a Department of Information and Communications Technology forum in January, Henry Aguda said the technology could help close the country’s digital divide.

“The entry of new technologies like direct-to-cell service is a game-changer for our digital economy. It ensures that no Filipino is left offline, regardless of their location. This is the kind of meaningful connectivity that spurs growth in the countryside and brings government services closer to every citizen,” Aguda said.

Globe said mobile data traffic on its network exceeded 3,100 petabytes, prompting the deployment of AI-ready, all-optical infrastructure to improve energy efficiency while maintaining service quality.

The company said its strategy moves beyond speed-driven competition toward building a network focused on reliability, resilience, and trust.