BDO Unibank is strengthening its position in the fast-growing buy now, pay later (BNPL) segment through credit-card-based installment and promotional payment offers, reflecting rising Filipino demand for flexible financing options.

Through its deals platform, BDO continues to roll out installment-linked promotions that allow cardholders to access discounts and lifestyle offers while spreading payments over time. The bank’s card deals enable customers to shop, dine, and travel using installment features, reinforcing the role of credit cards as an accessible BNPL alternative backed by established banking infrastructure.

BDO’s promotional ecosystem integrates installment purchases with merchant partnerships and exclusive discounts, providing cardholders additional savings opportunities across retail, travel, and dining categories. Some promotions allow customers to access discounts or additional savings tied to installment transactions, supporting consumer purchasing flexibility.

The bank’s push comes as BNPL adoption continues to accelerate in the Philippines. Industry data show that about 28.4 million Filipinos used BNPL services by the end of 2024, representing a 40-percent increase from the previous year and placing the country among Southeast Asia’s leading adopters of flexible payment services.

Market projections also underscore the sector’s rapid expansion. The Philippine BNPL market is expected to grow to about $3.21 billion in 2025, following strong multi-year growth, and could reach roughly $5.37 billion by 2030 as digital commerce and alternative credit demand continue to expand.

Consumer awareness of installment financing remains high, with surveys indicating that nearly half of Filipino respondents are likely to use BNPL services for future purchases.