Tim Ho Wan has doubled its store network in Hong Kong to 10 locations in just over a year, underscoring what its parent company described as a profitable and repeatable expansion model under the Jollibee Group.

The latest addition opened at Mikiki Mall in Kowloon, Hong Kong SAR, the company said on Tuesday. Jollibee Group said all Tim Ho Wan outlets in Hong Kong are profitable, with new stores achieving targeted payback in under two years.

The expansion was accompanied by improving financial performance across markets. In the third quarter of 2025, Tim Ho Wan’s system-wide sales rose 5.2 percent compared with the first half of the year, as growth initiatives gained traction.

Sales performance improved across all company-operated markets in the third quarter, led by Hong Kong, Singapore, and China. Franchise markets also recorded stronger momentum, with third-quarter sales up 6.5 percent versus the first half, driven by double-digit growth in the Philippines and Taiwan.

Hong Kong remains Tim Ho Wan’s benchmark market, where operational standards are refined before being replicated across both company-operated and franchised territories. Since joining the Jollibee Group, the brand has strengthened its operating systems, including tighter standard operating procedures, expanded store audits, and continued investment in chef training and quality controls.

“Hong Kong is where Tim Ho Wan began, and where our standards are set and proven,” said Sheng Lee, Chief Executive Officer of Tim Ho Wan. “Across all stores, we focus on Cantonese craftsmanship, taste, and quality, supported by a stronger operational discipline that ensures authentic flavors are delivered consistently. Those fundamentals give us the confidence to grow while staying true to what defines Tim Ho Wan.”

Over the past year, the company expanded its Expert Chef Program, increased ingredient sourcing controls, and introduced digital customer feedback tools to guide service improvements. These initiatives have contributed to improved guest satisfaction, with Google ratings in Hong Kong and Singapore averaging 4.7 over the past 90 days. All company-operated markets, including Hong Kong, Singapore, China, and the United States, are now trending at ratings of 4.0 and above.

For the Jollibee Group, Tim Ho Wan remains a key pillar of its Chinese cuisine portfolio and international growth strategy.

“Tim Ho Wan reflects our Group’s purpose of delivering superior taste and joyful dining experiences to more people. It shows how culinary heritage can be scaled successfully when supported by disciplined systems,” said Richard Shin, Chief Executive Officer of JFC International and Global Chief Financial and Risk Officer of the Jollibee Group. “With a profitable Hong Kong network as the foundation, we are optimistic that Tim Ho Wan is well-positioned to expand to more markets worldwide, as it works toward becoming the first truly global dim sum brand.”

Tim Ho Wan recently opened its first company-operated store in North America, located in Irvine, California. The brand has also expanded to Japan with a new outlet at LaLaport Tokyo Bay and continues to post strong performance in Singapore, where its frontline teams received a Service Excellence Award from the Restaurant Association of Singapore.

The company said Tim Ho Wan will continue refining its expansion model anchored on Hong Kong operations as it balances Cantonese culinary heritage with long-term commercial growth.