Green taxis invade Cebu despite opposition

A Vietnam-based electric taxi company has begun operations in Metro Cebu under a 90-day provisional permit, despite vocal opposition from local transport groups.

The Land Transportation Franchising and Regulatory Board (LTFRB) granted the probationary authority to Green and Smart Mobility (GSM), allowing the company to deploy its fleet while its application for a formal Certificate of Public Convenience remains under review.

LTFRB regional director Eugenio Ibo Jr. confirmed that at least 600 “green” taxis are authorized to operate under the temporary permit.

The entry of the foreign firm has sparked a backlash from the United Cebu Taxi Operators Association Inc. and several long-time local operators. During a public consultation led by Cebu Governor Pamela Baricuatro, local stakeholders argued that the new player creates unfair competition and threatens the viability of established businesses.

In response to the tension between traditional operators and the new electric fleet, the Cebu provincial government announced the formation of the First Cebu Transport Council. The body is tasked with establishing a long-term strategy for transportation across the island.