The BBC on Wednesday announced a major deal with YouTube to showcase “the best homegrown storytelling and news from across” the broadcaster.

The “strategic partnership” will expand the BBC’s presence on the platform, producing content tailored to younger viewers. Programming viewed outside the UK will carry ads, potentially boosting revenue for the publicly funded broadcaster, which relies on a £174.50 ($234) annual license fee.

The BBC said the deal will focus on new programming, spotlighting more content on YouTube and “upskilling the next generation” of British creators.

“It’s essential that everyone gets value from the BBC, and this groundbreaking partnership will help us connect with audiences in new ways,” said outgoing BBC Director-General Tim Davie.

Pedro Pina, YouTube’s VP for EMEA, said the company was “delighted” to partner with the BBC “to redefine the boundaries of digital storytelling” and “ensure its cultural impact reaches a younger, more global audience.”