Following the decision of the Department of Foreign Affairs to allow Chinese nationals 14-day visa-free entry to the Philippines, the Federation of Filipino Chinese Chambers of Commerce and Industry Inc. (FFCCCII) welcomed the move, saying the decisive and progressive reform strategically positions the country alongside major ASEAN neighbors in competing for the world’s largest and most dynamic tourist market.

Since last year, Tourism Secretary Christina Garcia Frasco has been urging the DFA to grant visa-free entry for Chinese tourists.

According to the DFA, Chinese citizens traveling for tourism or business may avail themselves of the new privilege for a maximum stay of 14 days. The stay is non-extendable and non-convertible to other visa categories. The program took effect on 16 January.

Entry is limited to Ninoy Aquino International Airport in Metro Manila and Mactan-Cebu International Airport.

Chinese outbound travel is on track to surpass the pre-pandemic peak of 155 million journeys and is projected to exceed 200 million by 2028, representing a vast pool of potential visitors widely regarded as the world’s largest tourist source market.

“The country's new visa-free access is a critical step to ensure that our beautiful archipelago becomes the chosen destination for Chinese tourists. We at FFCCCII believe that tourism is the quintessential low-hanging fruit of the Philippine economy. We are blessed not with potential, but with proven, world-class assets: the legendary Filipino hospitality and the breathtaking, natural beauty of our tropical archipelago. This policy directs a powerful economic engine toward the heart of our nation,” said Victor Lim, FFCCCII president.

Lim said granting Chinese nationals 14-day visa-free entry comes at an opportune time, as today’s Chinese travelers are increasingly affluent, tech-savvy and seeking meaningful experiences.

He added that the Chinese market is among the world’s highest-spending tourist segments, with strong demand for family travel, in-depth cultural exploration, shopping, island leisure and premium culinary experiences.

“Imagine the transformative impact on our Micro, Small, and Medium Enterprises (MSMEs) nationwide and rural countryside development when this wave of visitors flows beyond Manila and Cebu. This is not just about tourists; it is about creating sustainable livelihoods, empowering local entrepreneurs, and fostering truly inclusive Philippine economic growth that reaches every corner of our islands,” Lim said.

Lim also said the group “call upon every sector—aviation, hospitality, retail, security, culture, and local government sectors—to unite in enhancing tourist visitor experience, upholding the highest standards of safety and service, and protecting the natural wonders that make us unique.”