An Indonesian beauty brand, dubbed by some TikTok influencers as their new favorite for the brand’s lip stain, has opened its first ever Philippine store — inside luxury beauty collective LOOK At Me in SM North Edsa, Quezon City.

Founded just last year, Time Phoria has opened its first Philippine store after reports that knock-offs are being sold online. The brand’s first and only store in LOOK At Me is so far the only place where customers can buy the brand’s authentic and official products — no other physical or online store is currently authorized, the brand’s representatives told DAILY TRIBUNE.

The brand, according to its website, “was created to inspire every individual to embrace their unique beauty with courage and authenticity.” 

“As a next-generation global makeup brand, we are committed to celebrating individuality and redefining beauty through bold innovation, creativity and technology. In a universe where the journey to discovering your best self is infinite, beauty is about evolution, growth, and the timeless confidence that comes from within you,” the brand added.

Among the label’s star products are its setting spray, which the label’s sales representatives claimed to have been hoarded in bulk by influencers and celebrities like Heart Evangelista since the spray dries instantly when applied and can make any look last for the entire day, with no retouches required. 

In TikTok, influencers rave about the Stellar Dust Lip Stain, a long-lasting (up to 12 hours) lip stain that does not give any dry feeling. Thanks to its lightweight “film-forming technology,” it locks the color pigment for a long-lasting and transfer-proof effect, that is also smudge-proof, waterproof and even mask-proof, making it the perfect choice for day-to-night.

The Lip Stain could be worn on its own in layers, or as top gloss for the Eternal Lip Matte, a long-lasting (up to 24 hours) liquid lipstick that apart from not causing any dry feeling, has long-wearing power to maintain its true color and intensity throughout the day.

Every lip gloss and lipstick is worth P800 per piece or $16.90 (over P1,000) online (discounted price), but as a store opening offering, two pieces are sold for P1,000 only up to Sunday, 18 January.

For both women and men, the bestseller is Full Coverage Air Cushion Foundation, which promises to give a natural and flawless finish all day. The foundation’s soft blur powders combination technology creates a natural, oil-free and oxidation-free finish like healthy skin, yet controls excess oil for up to 12 hours.