Pru Life UK sustained its strong momentum in the Philippine life insurance sector after recording a New Business Annual Premium Equivalent (NBAPE) of P7.38 billion as of the third quarter of 2025, according to the latest data from the Insurance Commission.

The company said the performance reflects its continued focus on delivering relevant protection solutions, improving customer experience, and expanding access through a broader distribution network and enhanced digital platforms.

“Strong performance is only meaningful when it reflects the impact we create for our customers,” said Francis Ortega, chief financial officer of Pru Life UK. “We continue to see growing awareness among Filipino families on the importance of protection and long-term financial planning. Our role is to help them act on that awareness with greater clarity, confidence and support.”

As the holiday season approaches, Pru Life UK said it is reinforcing its message that financial protection remains one of the most meaningful gifts families can give. Through its “Gift of Protection” campaign, the insurer is highlighting the value of securing loved ones through life insurance, health coverage and other financial solutions.

The company said the campaign aligns with its broader goal of helping Filipinos end the year with protection they can rely on, ensuring that families are safeguarded not only during the holidays but in the years ahead.

As part of its ongoing efforts to strengthen financial security among Filipinos, Pru Life UK recently introduced PRULove Wealth Direct, a single-pay traditional endowment life insurance product. The product offers guaranteed net annual cash payouts equivalent to four percent of the single premium for seven years, a full return of premium at the end of the term, and life insurance coverage equal to 125 percent of the single premium.

The product also features loanable cash values, allowing policyholders to access funds for emergencies or major expenses. PRULove Wealth Direct is available exclusively through PRUShoppe.com, enabling customers to apply for and manage their policies online.

“Customers are looking for solutions that are dependable and aligned with their priorities,” Ortega added. “PRULove Wealth Direct enables them to make the most out of life, while securing protection for their families, wherever they are in their financial journey.”

Pru Life UK said it will continue investing in advisory capability, digital access, and customer support to help more Filipino families plan for the future and protect the value they have worked to build.

“As the aspirations of Filipino families evolve, our promise remains the same. We are here to help them protect what matters, prepare for the future and move forward with peace of mind,” Ortega said.