Samsung Phl opens tech showroom

Samsung has opened a new Business Experience Studio in Taguig, aiming to show how companies across sectors are turning to connected devices and automation amid the country’s ongoing digital shift.

The studio, paired with a SmartThings Home showroom, comes at a time when enterprises are integrating more technology into their operations. 

A 2024 KPMG Global Tech Report found that 87 percent of businesses worldwide had adopted new digital tools in the past two years, a trend mirrored in the Philippines as firms respond to rising consumer expectations and tighter competition.

Rather than focusing on individual gadgets, the studio groups Samsung’s systems into sector-specific setups, reflecting how companies are testing end-to-end solutions instead of one-off devices.

Hotels and restaurants continue to refine automation as labor costs rise and customers demand faster service. 

In the hospitality section, Samsung displays check-in systems and in-room controls intended to reduce manual tasks that normally fall on limited staff. 

Air-conditioning units, TVs and audio systems are tied to a single dashboard to show how hotels can manage rooms in bulk.

Retailers and fast-food chains, meanwhile, are leaning more heavily on self-service counters to shorten queues. 

The studio features Samsung’s ordering kiosks alongside digital menu boards that can be updated across branches in minutes — a tool operators have been adopting as competition for foot traffic intensifies.

Schools experimenting with digital classrooms are given a look at interactive boards and tablets that can run shared lesson plans or hybrid classes. 

The display reflects a broader shift among private schools toward blended learning, a model accelerated during the pandemic and now being retained for flexibility.

Industries with field workers — logistics, utilities and construction firms — are shown rugged phones and tablets built for environments where consumer devices easily fail. 

These sectors have been upgrading communication tools as companies tighten monitoring of field operations.

A recurring theme in the studio is security, with Samsung’s Knox system positioned as a device-management tool for organizations handling sensitive information. 

Cybersecurity requirements have grown stricter across banks, schools and government contractors, which now need uniform controls over thousands of devices and the ability to disable lost or compromised units.

The SmartThings Home showroom sits beside the business studio, reflecting how manufacturers now view Filipino households as part of the same connected ecosystem. 

TVs, appliances and monitors communicate through Samsung’s platform, mirroring how many homes have become mixed work-and-leisure spaces.

Rather than offering a sales pitch, the two showrooms serve as a snapshot of how companies — and households — are deciding what to automate next, and how much control they are willing to hand to a single ecosystem.