SM Prime, BFP honor nation’s top firefighters

SM Prime and the Bureau of Fire Protection (BFP) honored the 2025 Ten Outstanding Firefighters of the Philippines at SMX Aura, celebrating the heroism, resilience, innovation, and professionalism of the country’s fire service. Chosen from nearly 40,000 firefighters nationwide, the 10 awardees were recognized for exemplary work in fire suppression, emergency response, and community protection.

SM Prime executives, BFP officials, and national leaders attended the ceremony, underscoring a vital public — private partnership that advances safety and disaster preparedness. By spotlighting stories of courage and service, the program aims to deepen public awareness and support for fire safety initiatives.