The Department of Trade and Industry (DTI) is encouraging micro, small, and medium enterprises (MSMEs) to explore opportunities in the newly opened Bagong Pilipinas MSME Hub on the Ground Floor of the DTI Filinvest Building in Makati City, by displaying their products for visiting customers to see and purchase them.

According to the DTI, the flagship Hub marks a major milestone in the government’s broader strategy to strengthen the country’s MSME ecosystem through enhanced innovation, wider market access, and deeper integration into national value chains.

Conceptualized for MSMEs

The hub was conceptualized for regional MSMEs, as the journey into mainstream retail has long been hindered by high operational costs, limited networks, and barriers to entering high-density commercial districts.

“The MSME Hub addresses these challenges by offering entrepreneurs a premium, permanent retail space where they can showcase products, observe real-time market behavior, and refine strategies based on credible retail performance,” according to the DTI.

“By enabling MSMEs to access Makati’s vibrant commercial ecosystem, the Hub becomes a testing ground for product improvement, a venue for brand elevation, and a stepping stone toward partnerships with institutional buyers and premium retailers. This structured access is complemented by reliable reporting systems and sales visibility — giving MSMEs clearer insights for production planning, pricing, and supply management,” the DTI added.

The 300 square meter store features well-curated sections — ranging from apparel and accessories to home décor, artworks, Halal-certified goods, coconut innovations, and specialty food products.

Celebrating craftsmanship

Every display celebrates the craftsmanship behind the regions and communities represented.

“Lighting, textures, and visual storytelling bring each product category to life, enabling visitors to appreciate how Filipino MSMEs have significantly leveled up through DTI’s trade fairs, design interventions, and upskilling programs. With each collection, the Hub demonstrates the depth of cultural identity, artistry, and entrepreneurial excellence found across the country,” the DTI said.

The launch also highlighted the presence of Auro Café, a homegrown Filipino brand offering locally inspired food and beverages sourced from farming communities.

The café transforms the Hub into a destination where visitors can linger, connect, and engage more meaningfully with the stories behind the products.

Embodying the Tatak Pinoy Strategy

“The MSME Hub embodies the Tatak Pinoy Strategy — strengthening our ability to produce, create and innovate globally competitive Filipino products,” said DTI Assistant Secretary Nylah Bautista.

“This space is not just a store; it is part of a larger ecosystem that supports our MSMEs through digitalization, diversification, and continuous mentoring. As we scale the Hub model across the regions and integrate it with the OTOP Hub network, we ensure that more Filipino enterprises gain the visibility, structure, and support they need to thrive in a modern economy,” she said.