A rare public clash within the Marcos family erupted into national view after Senator Imee Marcos, speaking before thousands at the Iglesia Ni Cristo’s (INC) three-day “Rally for Justice, Transparency, Accountability, and Peace,” alleged that President Ferdinand “Bongbong” Marcos Jr. had long battled the use of illegal and recreational drugs.

She also claimed that First Lady Liza Araneta-Marcos had been pulled into the same struggle. The remarks, made at the Quirino Grandstand, spread online within hours as videos were circulated, reposted, and dissected across social media pages and regional networks.

Major foreign and local media outlets quickly weighed in, describing the moment as an extraordinary instance of a Marcos publicly rebuking another Marcos. Some focused on the seriousness of the accusation; others noted that the comments surfaced while controversies swirl over large infrastructure and flood-control projects tied to both Marcos and Duterte allies.

The most visible defense came from the President’s son, House Majority Leader Sandro Marcos, who flatly denied his aunt’s assertions. He stressed in interviews that neither his father nor the First Lady used illegal substances and that the accusations were deeply hurtful to the family.

Rather than tempering her earlier remarks, Senator Imee later invited the President and the First Family to voluntarily undergo a hair-follicle drug test to settle the matter. Her challenge, widely replayed across national platforms, magnified the episode and ensured that the controversy would remain a subject of public debate.

Observers have noted that the feud unfolds against the backdrop of a steadily weakening Marcos–Duterte alliance. Public disagreements over budgets, infrastructure spending, and issues of accountability have created a climate where each side appears to be defending its own political future. As groups prepare for the 2028 national elections, analysts see both camps maneuvering for influence.

But on the ground in Ilocos Norte, the family’s political stronghold, the atmosphere is far more subdued. Interviews with residents across Laoag City and neighboring towns suggest that many locals view the controversy as an internal family matter rather than a political fracture. Several residents told the Daily Tribune that their support for both siblings remains unchanged.

“It feels like a family quarrel,” one local said, asking not to be identified. “They both helped Ilocos Norte in many ways. This issue doesn’t erase that.”

Local political figures, too, appear cautious. Sources say that municipal and barangay officials prefer not to attend engagements that may signal alignment with one sibling over the other. They continue coordinating with both camps and avoid public statements that could appear partisan.

Much of this restraint is rooted in the long history of political loyalty in the province. Senator Imee is widely acknowledged for reshaping Ilocos Norte’s public image during her governorship, driving tourism campaigns, upgrading infrastructure, and helping the province gain recognition. President Marcos Jr.’s election brought additional national attention and projects into the region, deepening the sense among residents that Ilocos Norte holds a privileged seat at the table of national policy.

Political science research shows that in areas dominated by long-established dynasties, internal family disputes rarely translate into shifts in voter loyalty. Patrimonial networks, historical attachment to the ruling clan, and continuity of services typically override personal disagreements within the dynasty. Similar dynamics have been seen in Davao, where support for the Duterte family largely endures despite internal rifts and shifting alliances.

Prof. Herdy L. Yumul of Mariano Marcos State University believes Ilocos Norte’s leaders will maintain stability. “Our LGUs know how to separate family matters from governance,” he said, adding that it is extremely unlikely for provincial leaders to endorse any political move hostile to President Marcos. At the same time, he notes that Senator Imee still commands respect, making local officials careful in their public posture.

For now, the unfolding conflict sits at the crossroads of personal dispute, political dynasty dynamics, and competing narratives. The competing statements from Senator Imee, the Palace’s efforts to contain the fallout, Sandro Marcos’ denials, and the steady loyalty in Ilocos Norte create a portrait of a ruling family challenged publicly yet still firmly rooted in its provincial base.

Whether this moment becomes a significant turning point or merely another chapter in a long lineage of political reinvention remains uncertain. But in Ilocos Norte, the prevailing sentiment is unmistakable: whatever disagreements arise in Manila, the province, for now, stands steady—its longstanding loyalty to the Marcos family intact.