For the third straight year, Jollibee kicked off the holidays by once again lighting up its Joyful Christmas Stores, transforming Jollibee branches across the nation into bright spaces of connection, warmth and holiday cheer.

The year has not been without its challenges for the Philippines and for many Filipinos, especially with the recent calamities that have affected several areas.

As a brand known for spreading joy, Jollibee hopes it can continue to bring comfort and happiness, especially at this time of the year.

Spark of joy

“As we enter the holiday season, we at Jollibee see it as a responsibility to bring a spark of hope and joy for fellow Filipinos. May it be through the food we serve, the way we give back, or the experiences we offer customers in our stores,” says Ferns Yu Jr., president of Jollibee Philippines.

This year, 300 Jollibee stores nationwide are aglow with festive lights and décor — the biggest number since the program began in 2023. Stores continue to add a touch of local flavor to their designs, featuring elements unique to their province or community.

With more stores participating this year, Jollibee hopes to bring more people together, whether families, friends, or acquaintances, to share in the joy of a Jollibee Christmas.

Showcasing Christmas initiatives

In an event held at Jollibee Ortigas Extension C. Raymundo on 13 November, the brand celebrated and showcased its Christmas initiatives alongside media and other distinguished guests.

The Ortigas Extension C. Raymundo branch particularly donned a unique design that showed the many different ways Filipinos celebrate Christmas — from the warmth of family gatherings and the joy of gift-giving to the excitement of Simbang Gabi and festive caroling sessions.

Every corner of the store reflects the uniquely Filipino spirit of sharing joy and celebrating togetherness during the most wonderful time of the year.

Unforgettable night

The unforgettable night was highlighted by the ceremonial lighting of the Joyful Christmas Store that concluded with vibrant fireworks.

The event was also graced by Jollibee brand ambassadors Pia Wurtzbach-Jauncey, Brent Manalo and Mika Salamanca, who all expressed their joy for being part of the celebration.

A special appearance by Jollibee and friends also spread smiles and reinforced the holiday cheer among guests.

“For Jollibee, our role goes beyond just serving delicious food. It’s also about bringing joy, warmth, and togetherness, may it be at home or in our stores nationwide. We have 300 Joyful Christmas Stores this year that are ready to welcome customers and make them feel the joyful Christmas spirit,” says Dorothy Dee-Ching, VP-Marketing of Jollibee Philippines.

“We have a whole lot of other joyful surprises, so we hope our customers are as excited as we are to celebrate this season,” she added.

Holiday promos

Apart from the Joyful Christmas Stores, customers can also expect exciting Christmas promos during the holidays, including the comeback of the highly coveted Jollibee Bag Charm. Fun promos and initiatives in partnership with Coca-Cola Philippines are also waiting for customers, with the Caroloke Christmas Caravan visiting select Jollibee stores.