Grab launches ‘Asenso’ program to fast-track MSME digitalization
The program combines a multi-city Learning Caravan with new mobile-first tools on the GrabMerchant app, giving entrepreneurs both the know-how and ready-to-use technology to grow their businesses online.
Grab Philippines Vice President for Cities CJ Lacsican, together with representatives from the Angeles City LGU, DICT, and the local merchant community, officially launched Grab Asenso: A Digital Diskarte Program. (From left) Kuya Jeck’s Tapsilogan owner Ronnie Casupanan, DICT Pampanga Provincial Head Engr. Jonathan Solis, Grab PH Regional Manager for Northern Luzon Joe Mangiliman, Angeles City Vice Mayor Amos Rivera, Grab PH Vice President for Cities CJ Lacsican, Morgen Kaffee owners Miguel and Micaela Evangelista, and Grab PH Country Communications Head Arvi Lopez.
