Viña Romero marks first decade as designer
Each masterpiece is a reflection on dressing with intention — rooted in craft, made for meaning.

Each masterpiece is a reflection on dressing with intention — rooted in craft, made for meaning.


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Johanna Wise and Cecillia Martinez-Miranda.

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The fashion designer’s Greenbelt pop-up runs until 15 October.

Robert Hechanova, vice president for Marketing of Concepcion Durables Inc.

Viña Romero’s team.

Luisa Pineda, Esme Palaganas, Micaela Agoncillo-Gutierrez, Asian Development Bank; Robert Hechanova, vice president for Marketing of Concepcion Durables Inc.; Jed Surio and Joey Gutierrez.

Daniel Moises

Dr. Visitacion C. Vicente-Toy, MD.

Yen Salamoding

Joey Gutierrez

Iya Poon

Shu Takahashi and Jay Dominic Busran.

Kristine Agcopra

Neil Felipp

Trish Ebisawa
Last 16 July, notable fashion designer Viña Romero unveiled her pop-up store at the Filipino Zone, second floor of Greenbelt 5. This visual, and atmospheric extension of her atelier marks her first foray into physical retail as a design medium in celebration of her decade-long presence in Philippine fashion. The modest designer has created a mark of distinction from her captivating creations that reflect modernity, consciousness and practical relevance.
At the heart of the store is Araw Araw — a capsule collection that revisits the silhouettes, detail and presence-driven philosophy that have defined the brand over the past 10 years. Each masterpiece is a reflection on dressing with intention — rooted in craft, made for meaning. The space debuts Romero’s fabric and resin artworks, including Ambag, a suspended piece embodying the studio’s spirit of collaboration and contribution.
The pop-up store runs until 15 October. Daniel Moises