Eton Properties has officially launched Blakes Tower, a mixed-use high-rise development offering residential and office spaces in the western part of Makati’s central business district.

The launch event gathered clients, business partners, and top executives from the Lucio Tan Group, giving guests a firsthand experience of the tower’s amenities, including panoramic skyline views from the Sky Lounge and fully furnished model units designed for work and leisure.

The program featured an interactive lifestyle quiz at a digital kiosk, matching guests’ personalities and preferences with recommended unit types and interior styles.

“At Eton, we understand that homebuying is both a practical and a personal journey. With Blakes Tower, we wanted our guests to experience the space in a way that connects to their own lifestyle and aspirations. The interactive quiz was a fun entry point, but it reflects a bigger goal — making it easier for future homeowners to see themselves living here and to find a match that feels right for them,” said Donna Kristine Salgado, AVP for Marketing, PR, and Corporate Communications at Eton Properties.

Located at the convergence of Malugay, Yakal, and Chino Roces Streets, Blakes Tower has 11 floors of office spaces and 15 residential floors, each with separate lobbies and high-speed elevators for privacy and convenience.

With ready-for-occupancy units available, the property offers buyers the advantage of moving in immediately.

“Blakes Tower gives buyers the advantage of moving into their new home without the long wait. Located in a well-connected part of Makati, it offers the kind of convenience and quality that make settling in faster, easier, and more rewarding. It’s a space designed for professionals, investors, and homebuyers who value accessibility, quality, and the opportunity to start enjoying their property sooner rather than later,” said Kyle C. Tan, President and CEO of Eton Properties.

Blakes Tower accounts for nearly 16 percent of Eton’s residential sales target for 2025, following the company’s market rebound in 2024, when residential sales revenues tripled from the previous year. The growth was driven by demand for move-in-ready projects, including 68 Roces, West Wing Villas, 8 Adriatico, and One Archers Place.

With this launch, Eton Properties’ high-rise portfolio now totals almost 9,000 units in Metro Manila, reinforcing its position as a developer of strategically located and well-designed urban communities.