Lucio Tan-led Philippine Airlines (PAL) has secured its place among the region’s finest, landing the second spot in Southeast Asia in the 2025 Flyers’ Choice Awards by AirlineRatings.com.

“We thank the voting travelers for this special honor, reflecting the trust and satisfaction that all of us in Philippine Airlines strive to earn from our passengers by delivering friendly service, an unwavering focus on safety and reliability, and the genuine care that comes from the heart,” PAL President Richard Nuttall said Tuesday.

The customer-driven awards, powered by thousands of verified votes and curated by experienced aviation editors, offer a rare view into what travelers truly value—from safety and service to the overall passenger experience.

Voting opened on 3 April, and covered categories such as Best Cabin Crew, Best Uniform, and Greatest Peace of Mind.

The recognition adds to a growing list of accolades for PAL this year. It was earlier named the Best Travel Brand, ranking first in the Philippines and second in Southeast Asia in Campaign Asia-Pacific's Southeast Asia’s Top 50 Brands. 

PAL was also ranked among the Top 10 Best Asia Pacific Airlines and the most punctual in the region, with an on-time performance rate of 86.07 percent as of April 2025, based on a Cirium report.