What began as a modest, tightly-timed collaboration in 2024 between DAILY TRIBUNE and Salcedo Auctions turned out to be the spark that redefined how fashion, art and media could come together. It created such a buzz that guests and friends of DAILY TRIBUNE were already asking for a second round before the lights went out that evening.

That first event was personal and produced on a compressed timeline. But even with its limitations, it was a success. Among those in attendance was First Lady Liza Marcos Araneta, whose presence added gravitas to the intimate affair.

This year, DAILY TRIBUNE celebrates its 25th anniversary. Salcedo Auctions, meanwhile, is marking 15 years. It was only fitting to make the sequel bigger and more meaningful. The result was “The Vanguards,” a three-part celebration of art, fashion and journalistic excellence held on 20 July 2025 at NEX Tower in Ayala Avenue, Makati City.

At the heart of the collaboration was the desire to spotlight culture and sustainability not just as advocacy, but as action. As DAILY TRIBUNE executive vice president Chingbee Fernandez shared in an earlier feature, “Willie is an art enthusiast. In this time and age… people could be bitter with regards to their beliefs and politics. Very violent. For our 25th year, we thought, ‘Why not focus on something that will unite us, that for some people, will bring joy?’.”

To help bring the vision to life, DAILY TRIBUNE brought in two creative forces: Filipino couture designer Jor-el Espina and award-winning filmmaker Gabriel Malvar.

Espina, whose “Heirloom Collection” recently paid tribute to his roots with guidance from fashion legend Patis Tesoro, anchored the fashion showcase.

Malvar, known for documenting lesser-known cultural workers and remote communities, was featured for his distinct lens. As Fernandez explained, “Gabby is the poster boy of the immense talent that we have but is less spotlighted.”

Sustainability anchored the 2025 campaign. For DAILY TRIBUNE, that meant not only care for the planet but also commitment to sustainability in journalism.

“DAILY TRIBUNE will be here 25 to 50 years from now as long as we stay true to our motto, we write the news as we see it. And of course, without bias,” Fernandez said.

The event was carefully curated to ensure that every partner contributed meaningfully to the experience. As all of our brand partners over the years know, we are able to pursue news, thankfully too, with their help.

Diageo brought in Singleton for a whisky tasting experience, while Philippine Wine Merchants offered a curated selection of reds, whites and rosés. Guests enjoyed the best pairings and cocktails throughout the day. Meanwhile, food support for the hardworking staff, models, and production crew was generously provided by Bistro Group, Guevarra’s and Ayala Corporation.