Daily Tribune
DIMPLES Romana beams alongside CDO’s Ong family: Jason Ong, VP for Emerging Businesses; Dr. Charmaine Ong-Castro, SVP for Corporate Purchasing, Treasury and Corporate Governance; and Janna Marie Ong-Santos, Marketing Manager, during the launch of CDO’s new campaign, which celebrates everyday meals and shared family moments as she and her family join the brand as its newest ambassadors.
Photo courtesy of CDO
SHARING stories through food, CDO aims to spotlight the joy of everyday meals in Filipino homes.
Photo courtesy of CDO
Meals in Filipino households have always been about more than food. They are where laughter, love, and little victories are shared. For years, CDO has quietly supported these moments, offering ulam options that are comforting, easy to prepare, and always family-approved.
Now, CDO takes this message even further by introducing its newest brand ambassadors: Dimples Romana, her husband Boyet Ahmee, and their children Callie, Alonzo, and Elio.
It’s a partnership that feels both fresh and familiar. This is the family’s first time doing a campaign together, and it mirrors the essence of CDO as a brand that values real-life connections and shared experiences over the dinner table.
“CDO has made way for me to be the mom that I want to be when it comes to nurturing my family through food. Kaya nung sinabi sa akin na we will be the endorsers of both brands, sobrang saya ng puso ko. It makes us even more proud kasi ito yung mga kinakain namin on a normal day,” Dimples shared.
As an actress, entrepreneur, and hands-on mother, Dimples has often spoken about the importance of grounding herself in her family. Mealtime plays a big part in that. It’s not always about grand feasts but more about small, consistent efforts that make her children feel cared for. CDO fits naturally into that rhythm. Whether it’s breakfast before school or a quick dinner after a long day, the brand’s products make everyday dishes feel a little more special.
Among their favorites are CDO Sweet Ham, CDO Ulam Burger, and CDO Crispy Burger, all affordable choices that are easy to love and even easier to serve.
“Ang CDO Sweet Ham, ‘yan ang pampagana sa kahit anong pagkain, parang bonus feature sa bawat meal. Say fried rice, pasta, tinapay, pandesal, itlog, torta, kahit saan mo ilagay, I guarantee you, it levels up your everyday dishes at home,” Dimples said.
For busier nights when something heartier is needed, the CDO Ulam Burger and Crispy Burger are household hits. Made with 100 percent pure beef, the Ulam Burger is a favorite for burger steak-style dishes. The Crispy Burger adds a fun twist to weekday meals and pairs well with restaurant-style sauces made at home.
“Ako, personally I love serving CDO Ulam Burger and Crispy Burger to my family because we all love eating out. But we’re not always available to eat out. Kaya ang mga paboritong pagkain ng mga anak ko sa labas, nagiging available sa bahay, lalo na kapag pinapartner namin with sauces inspired by their favorite restaurants. Parang resto-experience pero homemade,” she added.
According to Bernice Ilacad-Jalgalado, Vice President for Marketing at CDO Foodsphere, the campaign is built around real stories that Filipino families can see themselves in.
“This partnership is built on shared values. We know moms have so much on their plate, and we want to be their partner in making everyday meals feel more special,” Jalgalado said. “Having Dimples and her family represent our brands is a natural fit. She embodies what many moms aspire to be: loving, practical, and joyful in serving her family.”
In many Filipino homes, meal planning is both a creative and emotional task. It’s about finding options that are budget-friendly without sacrificing taste or quality. CDO aims to make that choice easier. With ready-to-cook ulams that are tasty and convenient, the brand helps families stretch both their ingredients and their quality time.
Dimples sees this collaboration as more than just a campaign. It’s a chance to highlight the beauty of slowing down and being present. While big achievements are often celebrated publicly, it’s the quiet everyday wins. Like finishing dinner as a family or finding a ulam everyone loves that truly shape the home.
“It’s also the first time my whole family is part of a campaign like this, and that makes it even more special. It’s very close to home, literally and figuratively,” she said.
CDO continues to be a staple at the Filipino table, not because of trends or fanfare, but because of the trust it has earned through the years. In partnering with the Romana-Ahmee family, the brand reinforces its mission to stay present in real homes, one meal at a time.
More than just endorsements, this partnership is a nod to the small yet powerful moments that make family life meaningful. With Dimples and her family as the new faces of CDO, the brand stays true to its promise of serving love, comfort, and quality, starting with what’s on your plate.
