“So Much Color Playhouse” will be at SM City Cebu North Wing until 31 July. Everyone is welcome to enjoy the various shades of self-expression and the different blends of inspiration. Color theory fuels this iteration of the beauty pop-up so SM Beauty patrons can find their complementary shades and play it up through the options available at the country’s biggest beauty retailer.

The event will offer exclusive deals from 24 beauty brands. The beauty pop-up will launch officially on 26 July. Guests can look forward to exciting brand segments, including a fun and radiant beauty talk by Kryz Uy for Ready Set Glow and a makeup demo by Chady Pantaleon for Ever Bilena. TikTok favorites Joce and Joize will be flying in from Manila to bring their color theory demo live to Cebu’s beauty enthusiasts, while content creator and makeup artist, Nate Javier, will take the spotlight for a live makeup demo, where he will showcase how to creatively play with color and cosmetic combinations to achieve stunning, personalized looks.

The launch event will also formally introduce the deals and exclusives available to everyone. All of the participating brands will be offering special promos and freebies while SM Advantage Card members will be enjoying exclusives on top. A lighted compact mirror also awaits those big spenders as their gift with purchase. Shopping and stocking up on skincare and makeup must-haves will be paired with personalized booths for engraving and live portrait sketching among other highlights.

Also on spotlight is the yearly Lipstick Festival Sale happening until 29 July, in line with National Lipstick Day. SM Beauty offers favorite lip products with special discounts up to 50 percent off or “Buy 1, Take 1” deals.

“So Much Color” is happening across the country at an SM Beauty near you—offering the same deals on your makeup and beauty essentials until the end of the month.