Del Monte Ph marks 100th year with push against malnutrition
THE Nutri-licious advocacy brings everyday Filipino dishes to life using Del Monte ingredients packed with health-boosting benefits.
Photo courtesy of Del Monte Ph
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THE Nutri-licious advocacy brings everyday Filipino dishes to life using Del Monte ingredients packed with health-boosting benefits.
Photo courtesy of Del Monte Ph
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Del Monte Philippines is using its 100th anniversary to address a long-standing national issue: child malnutrition.
Through its newly launched Nutri-licious advocacy, the brand is helping families prepare nutritious meals at home for less than P200, while raising awareness about the importance of accessible and healthy food. The initiative comes as one in four Filipino children under five faces stunted growth, a condition that can impact long-term health and development.
The advocacy is grounded in a partnership with the Philippine Stakeholders for Nutrition and Dietetics, a network of over 1,000 licensed professionals. The collaboration brings scientific credibility to the program and expands Del Monte’s capacity to reach more communities.
“Through this partnership, we hope to raise awareness and provide accessible ways for families to improve their nutrition,” said PSND Vice President Alvin Manalansan.
Del Monte Nutritionist-Dietitian Kate Demetrio and Chef Geo Punsalan, who is part of the Del Monte Culinary Solutions Kitchen and a member of the Nutrition Council, are working together to create and demonstrate affordable meals using ingredients familiar to Filipino households. Each recipe features staple products such as Del Monte Tomato Sauce with LycoNutrients, Del Monte Packaged Pineapples known as the “Superfruit ng mga Ulam,” and Del Monte 100% Pineapple Juice with ACE vitamins.
“At the forefront of this advocacy is Sharon Tanganco, Chief Marketing Officer of Del Monte Philippines, whose team continues to champion wellness through practical solutions,” the company shared.
The campaign will be supported through Del Monte Kitchenomics, the brand’s long-standing platform for cooking tips and family meal planning. Recipe cards with QR codes will also be made available on campaign materials to help more moms bring Nutri-licious meals to their tables.
As the company marks 100 years of being part of Filipino homes, Del Monte reinforces its commitment to nourishing generations through practical, science-based solutions. The Nutri-licious campaign signals the start of a movement that aims to make healthy eating a daily habit, one meal, one mom, and one family at a time.
