RLC Residences emerges as top condo brand in new study

RLC Residences has emerged as the most preferred condominium brand in the Philippines, topping both Top-of-Mind Awareness and Purchase Intent in a recent study conducted by global research firm Kantar.

The residential division of Robinsons Land bested key competitors in the mid-market condo segment, particularly among property seekers from NCR+, Cebu, and other urban growth areas. The survey covered 1,035 respondents aged 25 to 60 from socioeconomic class ABC1 households.

RLC Residences was also rated highly by buyers who had interacted with brokers — scoring strong marks for agent professionalism, flexible payment terms, customer service, and digital services.

“This recognition affirms our commitment to being a brand that listens, understands, and delivers on what today’s Filipino home seekers truly value,” said John Richard Sotelo, RLC Residences senior vice president and general manager.

RLC Residences has risen rapidly since its brand relaunch in 2021, unifying Robinsons Luxuria, Residences, and Communities. From ranking 3rd in brand awareness in 2022, it now holds the top spot in 2025.

“When we relaunched the brand, we had a 10-year goal to reach the top. To get here in just four years is something we’re incredibly proud of,” said Karen Cesario, marketing head and chief integration officer.

The company’s growth is anchored on a portfolio of thoughtfully designed properties like Le Pont Residences in Bridgetowne, Mantawi Residences in Cebu, Sierra Valley Gardens in Rizal, and SYNC and MIRA in Metro Manila.

In March, RLC Residences hosted the Hello, Home, Forever expo—an immersive, three-day experience designed to showcase its developments and provide expert guidance to home seekers.

RLC Residences also continues its Raising Little Champions initiative with IRONKIDS Philippines, supporting young athletes and emphasizing the brand’s family-focused approach.

“We owe this to our clients and partners who continue to trust us with one of the most important decisions of their lives — finding a home,” Sotelo said.