Seasoned hospitality leader Rouel P. Guanzon has been appointed as Park Inn by Radisson Iloilo’s new general manager.

“We are delighted to welcome Rouel Guanzon to the SMHCC family as the new general manager of Park Inn by Radisson Iloilo,” Peggy Angeles, executive vice president of SM Hotels and Conventions Corporation (SMHCC), said. “His extensive experience and proven leadership in the hospitality industry will be invaluable in upholding our commitment to delivering exceptional guest experiences and driving continued success for

the hotel.”

As a seasoned hotel executive, Guanzon has held the position of general manager for a diverse portfolio of esteemed organizations, including The Farm at San Benito (Medical Spa Resort), Waterfront Insular Hotel, Hotel Kimberly, Solano Hotel, Resort and Residences and Azumi Boutique Hotel.

He spearheads overall administration, ground operations, and ensures business conduct aligns with brand standardization, service delivery excellence and optimal resource allocation and control.

Prior to his GM roles, he held position as the director of Sales and Marketing and director of Operations for The Quail Lodge and Golf Club in California, USA, The Peninsula Manila, New World and Renaissance Hotel (managed by Marriott International) and Lake Island Resort.

His strategic acumen in developing and implementing sales and revenue management strategies led to noteworthy improvements in sales productivity and staff efficiency, largely through the effective application of sales transformation strategies. These efforts propelled properties to be number one in occupancy and number two in Revenue per Available Room (RevPAR) in their markets.

Beyond his extensive corporate leadership, Guanzon is also a well-regarded college academic and university professor, currently shaping the next generation of hospitality and business leaders. He teaches a wide and diverse range of correlated subjects in Hospitality, Tourism, Marketing, Strategic Management, Entrepreneurship, Professional Development, and Business Ethics at Enderun Colleges and SISFU (Southville International Schools and Colleges)

Guanzon’s academic background includes a Master’s in Hospitality Management from Cornell University, USA, and a B.S. in Marketing Management from De La Salle University, Philippines.

SMHCC’s encouraging growth has propelled the company’s goal to double its portfolio throughout the country within the next five years. It is geared towards becoming a brand powerhouse that ultimately seeks to create an indelible mark in the country’s tourism industry.

Currently, the SMHCC portfolio is comprised of 10 hotel properties with a combined inventory of more than 2,600 rooms and over 42,000 sqm. of leasable convention space. The list of properties includes Taal Vista Hotel, Pico Sands Hotel, Conrad Manila, Lanson Place Mall of Asia, Radisson Blu Cebu, Park Inn by Radisson Clark, Park Inn by Radisson Davao, Park Inn by Radisson Iloilo, Park Inn by Radisson North EDSA, Park Inn by Radisson Bacolod, and the SMX Convention Centers and trade halls.