The Makati City government has opened a dedicated center for Makatizen Card services at the ground floor of city hall’s main building, aiming to streamline the application and support process for cardholders.

The Makatizen Card, first introduced in 2017, functions as a government-issued identification that integrates access to social services, health benefits, and digital transactions.

City officials said it consolidates several programs previously requiring multiple cards, such as the Blu Card for senior citizens and the PWD Card for persons with disabilities.

With the integration, senior citizens and PWDs can now use the virtual Makatizen Card for benefits such as free movie access in participating cinemas.

Senior citizens enrolled under the Blu Card program also receive their cash gifts through the card’s GCash-linked account.

Mayor Abby Binay said the newly launched Makatizen Card Center will serve as a one-stop shop for applications, card replacements, inquiries, and virtual card generation.

“For the convenience of city residents and other qualified individuals, we’ve established a dedicated facility for all transactions related to the Makatizen Card,” Binay said.

The mayor said the center is meant to reduce the burden of multiple visits to City Hall, especially for seniors and PWDs.

According to city records, from January to May 2025, nearly 17,000 applications were received and over 9,000 cards issued.

An additional 53,305 virtual cards were generated through the city’s ICT office in 2024.

The card program is one of Makati’s digital public-private partnerships, implemented in collaboration with Globe Telecom, its GCash operator G-Xchange Inc. and iBayad Online Ventures Inc. TDT