LAOAG CITY, Ilocos Norte — Residents of Ilocos Norte no longer need to travel far for premium Apple devices and services as Power Mac Center (PMC) opens its first-ever store in Laoag City, located inside the newly launched SM City Laoag.

The newest PMC branch marks the second in the province, joining its earlier store in Robinsons Ilocos Norte. The opening represents PMC’s continued expansion in Northern Luzon and its mission to make Apple technology more accessible to Filipinos in key growth regions.

Customers can now enjoy hands-on access to the latest Apple innovations, including the newly launched iPad Air (M3), iPad (A16), and MacBook Air (M4), as well as a wide selection of premium accessories and services—all in one location.

“The regions are rapidly growing, and Power Mac Center is optimistic that we can provide the technology expertise and support they need to further accelerate progress,” said Joey Alvarez, PMC Director for Marketing and Product Management.“Our customers in Laoag City and nearby towns now have a new hangout place where they can discover tools that will bring their visions to life—or help them better connect with the world in general,” he added.

The store’s arrival comes with exclusive opening deals valid until June 1, 2025, including discounts of up to:

• ₱21,000 off on select iPad models

• ₱17,500 off on select iPhone models

• ₱16,000 off on select MacBook Air (13-inch, M2)

• ₱8,500 off on select Apple Watch models

• ₱3,500 off on select AirPods

• 20% off on select premium accessories

• Plus, a free Polishing Cloth with every Mac purchase

Beyond devices, PMC is also promoting digital convenience through its 1 Infinite loyalty app, available on both the App Store and Google Play. The app allows users to track purchases, earn points, redeem rewards, and enjoy exclusive discounts and perks—including up to 50% off on Apple training courses.

The Laoag branch is open daily from 10:00 AM to 9:00 PM and joins a growing network of PMC locations across Region I, including branches in Urdaneta, Pangasinan, Dagupan, Vigan, and Batac.

As PMC continues to expand, it remains dedicated to bringing the full Apple ecosystem to more Filipino communities—offering not just products, but also the tools and services to learn, create, and thrive in a connected world.