'Globe of Good' brings telecom giant into forefront of sustainability

'Globe of Good' brings telecom giant into forefront of sustainability | Daily Tribune

Globe Telecom officially launched Globe of Good, its new sustainability masterbrand, on Wednesday at the Globe Valero Telepark. The initiative marks a significant milestone in the company’s commitment to integrating sustainability into every facet of its operations by consolidating all social and environmental impact programs under one cohesive platform.

Through Globe of Good, the country’s leading mobile network provider aims to make sustainability more accessible and engaging to the public. Sustainability, deeply embedded in Globe’s DNA, has long guided the company’s efforts in digital inclusivity, climate-conscious operations, and community development.

“This initiative is our commitment to embed sustainability in everything we do — in the way we operate, serve, and lead. We want to make sustainability more relatable and easier for every Filipino to take part in,” Yoly Crisanto, Globe’s Chief Sustainability and Corporate Communications Officer, said.

The relaunch of Globe of Good also spotlights two key business-led initiatives that exemplify this mission in action: Globe Platinum’s Gastronome Giving Series and Globe Prepaid’s GoGIVE.

As Crisanto aptly put it, “This is the story we've been living out for many years.”

Gen Z: a new force for good

Globe acknowledges the pivotal role that Generation Z plays in driving this purpose-led transformation.

“The youth has played a key role in this journey,” Givielle Florida, Head of Globe Prepaid, said.

“Filipino Gen Zs are actively contributing to nation-building, guided by their strong sense of purpose and hope.”

With 84% of Gen Zs globally supporting advocacies or NGOs, their commitment goes beyond trends, manifesting in intentional and consistent lifestyle choices.

The GoGIVE feature on the GlobeOne app allows users to convert mobile data usage into support for various causes. Customers can earn and donate "hearts" to non-governmental organizations of their choice, directly from their devices.

Through GoGIVE, users can help increase the number of animals saved through technology, empower Indigenous children through conservation education, promote digital literacy among women, foster community unity, and support medical research and training.

Dining as an act of giving

Globe is also promoting its advocacy through the culinary arts.

The Gastronome Giving Series, spearheaded by Globe Platinum in partnership with the Fine Dining Club Philippines, merges fine dining with philanthropy to support the Hapag Movement, Globe’s campaign against involuntary hunger.

“Gastronome Giving allows us to connect fine dining with purposeful action,” Mark Pasaylo, Head of Globe Platinum, said.

“It demonstrates how different sectors can collaborate to address hunger affecting millions of Filipinos.”

Sustainability: locally rooted, globally recognized

Globe’s unwavering dedication to sustainability has not gone unnoticed. Research firm Standard Insights recently recognized the telco as the Most Sustainable Mobile Network and Most Active Mobile Network for the Environment in the Philippines.

The accolades affirm Globe’s leadership in embedding responsible practices into its core operations and underscore its influence as a sustainability frontrunner both at home and abroad.

“Globe has steadily built a track record of care-driven business practices. For those who value a network that operates responsibly and embraces advocacy and sustainability, the choice is clear — keep it Globe,” Eric Tanbauco, Head of Consumer Mobile Business, said.

“I love that they’re so involved in charity, and I get to be a part of that change,” Samantha Lo, 2019 Miss Grand International Philippines and Globe of Good Ambassador, added.

Globe Prepaid users can join the movement by opting in to GoGIVE via the GlobeOne app and participating in the #GoGIVEYourHeart challenge on TikTok. with NICHOLAS PRICE